Senior UX Design Leaderer with 20+ years of experience transforming complex enterprise and consumer challenges into intuitive, scalable solutions. Proven track record of delivering measurable business impact, including increasing user engagement by 18%, achieving an 80% time-saving for users, and reducing post-launch defects by 10%. Expertise in building design systems, conducting user research, driving product vision and streamlining design processes. Known for mentoring designers, fostering inclusive design cultures, and aligning cross-functional teams.

Experience

Geyser Data

Lead UX Design Consultant July 2024 – Present | Irvine, CA

• Built and scaled a Figma design system from scratch, cutting design-to-dev handoff time by ~30% and reducing rework.

• Established product-wide design consistency during a major transition, improving usability and scalability.

• Enabled faster delivery cycles and contributed to winning new customers.

SAP

Senior UX Designer February 2022 – July 2024 | Newport Beach, CA

• Led UX research and design in a cross-functional squad exploring new retail optimization solutions for CPG customers.

• Conducted user studies that revealed potential 20% efficiency gains in retail planning workflows.

• Demonstrated measurable business value through data-driven insights and customer validation.

Mitchell International

Principal Experience Designer Nov 2019 – Feb 2022 | Irvine, CA

• Directed a team of 6 designers, leading the redesign of 80+ portal features for claims examiners that received unanimously positive customer feedback.

• Increased workflow efficiency by 15–20%, validated by post-launch customer surveys.

• Set a new organizational standard for redesigns, with patterns and processes still in use today.

• Mentored junior designers through regular workshops and one-on-one sessions, significantly raising overall team UX maturity and design quality.

• Spearheaded process improvements to reduce friction between Experience Design and Product Management teams.

• Streamlined cross-team collaboration by including new rituals and shared documentation practices, resulting in faster decision-making by ~25% and more efficient delivery.

• Led proactive problem-solving initiatives and drove organizational change by implementing systems thinking and process improvement strategies, enhancing team efficiency and adaptability.

• Advocated for inclusive design discussions, raising the visibility of UX in product planning.

Additional Experience

E-Commerce & Retail UX

• Walgreens: Improved cross-channel shopping and pharmacy experiences (Pickup, Store Locator, Prescription Refill), reducing friction, abandonment and support costs.

• Quiksilver: Designed e-commerce experiences for Quiksilver, Roxy, and DC Shoes, enhancing discoverability and streamlined conversions across web and mobile.

• Manifest Digital: Led e-commerce integration for a fashion retailer, including end-to-end flows from homepage to checkout, that increased revenue and social engagement for best-selling products.

Mobile & Device UX

Motorola:

• Led the design of the Home Screen experience for the Windows Pocket PC.

• Designed the Media Player for the MOTORAZR2 and MOTOROKR Z6 mobile phones.

• Created a prototype for User Profile Settings that reduced post-launch defects by 10% and saved $100K in development costs.

• Contributed to the first color touchscreen phone, Motorola A760 for Asian markets.

• Supported UX Research team in conducting usability tests, which led to improved ergonomics of future touch screen devices.

Skills

UX Leadership

Design Operations, Design Strategy, Systems Thinking, Stakeholder Management, Process Improvement, Mentorship, Agile/Scrum Methodologies

Core UX Skills

User Research, Usability Testing, Concept Validation Testing, Journey Mapping, Persona Creation, Heuristic Analysis, Information Architecture, Design Systems, Wireframing, Prototyping, Flow Diagraming, Vibe Coding, AI Prompt Engineering

Tools

Figma, Sketch, Axure, Miro, Team Foundation Server (TFS), Jira, Confluence, Trello, Wix, Lovable.ai

Education