Geyser Data

Lead UX Design Consultant July 2024 – Present

Irvine, CA

Improved user experience through the establishment and execution of a user-centric product vision for a data storage startup. As the sole UX designer, I spearheaded the UX process, conducting comprehensive user research to gain insights into diverse personas. This research led to the transformation of the founder’s initial concept into a modern and visually compelling application.

• Established and managed a design system in Figma and guidelines that ensured design consistency while promoting collaboration within the team. This proactive leadership in design and execution not only enhanced user satisfaction but also contributed to the successful acquisition of numerous new customers.

• Conducted a heuristic evaluation of the founder’s original design, uncovering 75 areas for improvement. These were thoroughly addressed in the redesign phase. Additionally, I created new designs for a price estimator feature, enabling the Reseller persona to efficiently convey cost and savings information to potential customers. Feedback from Resellers indicated a significant time reduction during their sales presentations.

• Developed a visual dashboard to monitor the status of customer data storage, incorporating an alert system for data center errors. This tool proved valuable for the Service Provider persona, saving multiple hours in error identification and resolution.

• Built and maintained a Design System Component Library from the ground up, which features over 25 components and continues to grow. This library includes a cohesive color palette and font collection that aligns with our brand identity and style.

SAP

Senior UX Designer February 2022 – July 2024

Newport Beach, CA

Led a global design team consisting of eight designers and researchers, focusing on the innovation and development of enterprise web and mobile products within the Retail Execution sector for the Consumer Packaged Goods industry.

• Developed a dashboard design concept that included charts, KPI data, and recommended actions, leveraging insights obtained from user research. This concept was validated with customers, indicating a potential time saving of 80%.

• Conducted user interviews with the persona of a Key Account Manager to document time and costs associated with tasks at each stage of their user journey, identifying pain points and assessing their severity. This analysis allowed for the prioritization of areas with the most significant impact, specifically targeting "time spent analyzing and reviewing data."

• Enhanced the research process by formalizing the necessity for a Research Plan and documentation of Research Insights.

• Organized and facilitated a Q4 Roadmap Planning workshop with cross-functional, global teams to ensure alignment on product vision, establish north star metrics, outline OKRs, and prioritize themes for features planned for the upcoming quarter.

• Led workshops for two UX initiatives aimed at empowering designers to voice their opinions and provide feedback during Design Share meetings. This initiative resulted in an increase in participation from 50% to 95% across the UX team within a three-month timeframe.

Mitchell International

Principal Experience Designer Nov 2019 – Feb 2022

Irvine, CA

Completed the redesign of the Claims Examiner Portal product, effectively leading a team of six designers through Mitchell's user-centered design “Triple Diamond” process, from initial discovery research to concept design and validation, culminating in execution and usability testing. This project, which was released to satisfied customers in Q1 2021, contributed to receiving the Annual 2020 MVP Award.

• Created concept designs for the vision of the Fusion product, which integrates multiple products into one cohesive solution. This initiative led to enhanced understanding of the design strategy across the company and resulted in receiving the Q1 2020 MVP Award.

• Led and mentored a team of six designers in the development of enterprise web and mobile applications, as well as product redesigns within the workers compensation insurance industry. This process adhered to Agile methodologies, consistently attracting praise for its elegant design from both customers and internal stakeholders.

• Initiated and improved seven processes, including Discovery Research, Design Sprint, Development Support, and Product Management Collaboration. These enhancements facilitated a streamlined delivery process and fostered a more positive collective work environment.

• Delivered presentations to the C-suite and Executive team, including the CEO, CTO, and SVP, focusing on the Kano Model for Concept Validation and the redesign of the Claims Examiner Portal Project.

• Collaborated with the Mitchell Magnetic Design System team to establish best practices for building and documenting design patterns and components, thereby ensuring consistency across the suite of products.

Quiksilver

Lead UX Designer August 2012 - October 2013

Huntington Beach, CA

Designed e-commerce web and mobile experiences for Quiksilver, Roxy and DC Shoes. Collaborated closely with the Creative, Marketing and Insights teams to analyze consumer behavior and produce compelling interactive holiday and site promotions using the latest video technology. Delivered detailed wireframes and flows on time, which resulted in enhanced discoverability and streamlined conversions.

Walgreens

Multi-Channel UX Contractor June 2010 – July 2012

Chicago, IL

Improved cross-channel initiatives and enhanced online shopping and pharmacy experiences on both web and mobile platforms. Collaborated with the business team to identify, prioritize features, and translate requirements into engaging user experiences for a variety of features including Online Pickup, Sign In, Store Locator, Prescription Refill and more. Developed comprehensive wireframes and prototypes that resulted in reducing friction, abandonment and customer support costs.

CISCO

Sr UX Contractor May 2010 – June 2010

San Jose, CA

Designed UI for next generation VOIP phones on Android platform in an agile environment. Collaborated with the Product Team to understand vision, target user and requirements. Delivered detailed wireframes that improved the Contacts application while keeping within the technical limitations.

Manifest Digital

UX Contractor March 2010 - May 2010

Chicago, IL

Led design to incorporate e-commerce functionality into clothing fashion website. Managed design resources, collected requirements and transformed them into detailed wireframes for end-to-end experience from Homescreen and Navigation to Checkout. Successfully generated ideas to increase revenue and social behavior for their biggest selling item - prom dresses, and delivered wireframes on time.

Earlybird Creative

UX Contractor August 2009 – March 2010

Chicago, IL

Performed heuristic evaluations on iOS and Android mobile phones. Evaluated experiences against a set of ideal criteria/best practices. Documented results following user centered design methods, which resulted in 50+ recommendations subsequently implemented by designers that translated to an improved user experience.

Motorola

Sr UX Designer June 2005 – January 2009

Chicago, IL

UX Designer September 2001 – June 2005

Beijing, China

Lead Designer of the Home Screen experience for the Windows Pocket PC, released in Q1 2009 in MOTOSURF A3100 mobile phone. Cultivated solid working relationships through participation with cross-functional teams.

Designed Media Player for the MOTORAZR2 and MOTOROKR Z6 mobile phones, released in Q3 2007.

Created interactive prototype and conducted a usability test to evaluate User Profile settings, which reduced post-launch defects by 10% and reduced development costs by $100k.

Contributed to design of first new color touch screen mobile phone platform (Tactium) for the Asian market, known as the Motorola A760, released in Q2 2003, then later the A780, released in Q4 2004.

Supported Beijing Experience Design research team to develop and conduct usability tests to measure and compare the touch accuracy of three different styli, which led to improved ergonomics of future touch screen devices.