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    <loc>https://www.martygoodmanux.com/resume</loc>
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      <image:title>Resume</image:title>
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  <url>
    <loc>https://www.martygoodmanux.com/thought-leadership</loc>
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    <loc>https://www.martygoodmanux.com/mitchell-cep-redesign</loc>
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    <lastmod>2025-01-30</lastmod>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Discovery Research</image:title>
      <image:caption>This was not the first project I had worked on at Mitchell, so everyone was already familiar with XD’s Design Process, and was onboard to do what was necessary to understand our users through discovery research. I planned and coordinated with the Product Manager and Client Managers to determine which customers, and specifically which end users, we wanted to observe as they performed their work using the current CEP. During the observations, we: Understood the different roles of users of CEP by identifying and documenting workflows and journey maps of their activities Identified areas for improvement within their journey by capturing the experience level of each activity and task Noted the pain points and severity for each task. We observed six customers during discovery. Five were onsite, and one was remote. We observed three personas. Claims Adjuster, Claims Manager, and Claims Clerk. Following the observation sessions, I created journey maps and workflows for the different personas. I created new persona pages to help inform our designs, and Pain Point Summary spreadsheets to help PM prioritize opportunities.</image:caption>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Pain Point Summary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620362918070-M7W07LZDFKHSGTF6PP4S/Persona_ClaimsAdjuster.png</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Persona</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620362756435-GVX3TE852CS0NV9LU31E/CEP_JourneyMaps_Adj1.png</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Journey Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620345534879-E423DSSKRTRH2I7XXGN6/DesignSprint_Image2.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Design Sprint</image:title>
      <image:caption>This is one of my favorite activities as a designer! Collaborating with Managers and Executives that you wouldn’t ordinarily interact with. The purpose of the Design Sprint is to get alignment across XD, PM and Dev to decide on the Most Interesting Scenario that is then fleshed out into a Main Storyboard which XD will then go off and prototype and validate with customers. It first requires everyone to get up to speed on the discovery research results, and also takes everyone outside of their comfort zone by getting up out of their chair and sketching or commenting on the white board or wall post-it’s. One challenge when working with so many busy individuals is they want to multitask, or rush through the exercises and finish quickly. This occurred during the design sprint. The Dev team wanted to use the Most Interesting Scenario as the Main Storyboard without going through the exercise of brainstorming ideas and fleshing out the Storyboard together. However, I convinced them the value of following the process and working together, and everyone agreed afterward that it was worthwhile. We were able to outline three Main Storyboards that would be designed by XD and tested with customers: Concept Validation of high-level flow Usability Test of Approve a Bill Usability Test of Edit a Bill</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620369692156-VT26Y4SIPN2021FCPZL5/CEP_Kano1a.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Kano Question 1a</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Kano Question 1b</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620403773324-1D13LSVQ76Q9C6MU4BWG/CEP_Kano_Results.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Kano Results and Analysis</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620409402476-ASRFLF9IVAU7XMP8Z7HD/CEP_UsabilityTest.gif</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Usability Testing</image:title>
      <image:caption>We had to be selective with which feature we wanted to do usability testing on, due to the fact that it can be a lot of effort, and we wanted to make sure there was value in product designers spending time creating the prototype, the test plan, running the test, and documenting the results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620285215344-X4LN0IH3SGGGTKLKZPIW/CEP_Dashboard.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Review and Refine Designs</image:title>
      <image:caption>Throughout the duration of the project I managed, at different periods of times, six product designers (4 local and 2 offshore). We created over 80 features. We performed usability tests on approximately 10% of the features. We reached out to customers at least once every 10 week period to observe them and inquire about specific feature usage, as well as conduct concept validations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620404405215-6DWEHBWG1JHAYLA2UNU7/Magnetic_Image.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Design System Updates</image:title>
      <image:caption>Part of every product designer’s role is to contribute to the Mitchell Magnetic Design System. This means when there is a component or pattern that they need to create or update as part of their design, they will work with the Magnetic Design System team, composed of two Dev Technologists and two Visual Designers) to make sure it is implemented correctly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620404575784-NW8GIR9907AN06ZAG72I/CEP_DevSupport.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Dev Support + QA</image:title>
      <image:caption>Mitchell works in 10 week periods. At the end of the 10 weeks, XD deliver designs to the Dev team. The following 10 week period, when the Dev team is implementing designs, they invariably have questions that were not originally brought up at the time of handoff. We call this Dev Support, where the XD team supports the Dev team to resolve any issues. Since this takes time away from our design work, I instituted a recurring weekly meeting for product designers to answer Dev questions. It is now a formal process that is tracked in Confluence. XD also performs regular QA (quality assurance) of the Dev implementation, where a similar tracking spreadsheet is used for XD to raise questions about implementation not following the designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620405481733-0WZK8A0L97LRN09N0BGT/BetaTesting_Process.jpg</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign - Alpha + Beta Testing</image:title>
      <image:caption>Prior to the release of CEP Redesign, the PM team updated the Alpha Testing and Beta Testing process, so that we could get feedback from internal folks and customers before official launch. I was consulted on the process and helped guide PM, and participated in Alpha and Beta testing by observing participants and reviewing and prioritizing feedback.</image:caption>
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    <image:image>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/a9e1acf7-6ea2-42ae-917e-c356dd5fb495/CEP_ListView.png</image:loc>
      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Work List</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Split View</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Bill Details</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mitchell CEP (Claims Examiner Portal) Redesign</image:title>
      <image:caption>Image Viewer</image:caption>
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  <url>
    <loc>https://www.martygoodmanux.com/mitchell-xd-pm-process-improvement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-09</lastmod>
    <image:image>
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      <image:title>XD-PM Process Improvement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620429250438-JG3PP7R50MIUYCJU4368/XD-PM_Interview.jpg</image:loc>
      <image:title>XD-PM Process Improvement - Interview XD and PM</image:title>
      <image:caption>Like any design problem, we needed to understand the root issues by reaching out to the people involved. We identified which XD and PM employees we should interview, and created a research plan outlining what questions we wanted to ask them. We agreed to have participants walk us through their typical process when interacting with the other team, noting any pain points along the journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620429463518-HIZT617CLE3GH3X99XLV/XD-PM_Discovery.jpg</image:loc>
      <image:title>XD-PM Process Improvement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620430188348-1WR7O86IXQGM14EH0FDM/XD-PM_Pains.jpg</image:loc>
      <image:title>XD-PM Process Improvement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620431513452-BRDCR69TVFFZJ4LIH5CY/XD-PM_Crazy_8s_3.jpg</image:loc>
      <image:title>XD-PM Process Improvement - Brainstorm</image:title>
      <image:caption>From the High Priority Pain Points, we created Design Goals Determine scope of each Task by identifying all its activities Accurately measure the size of each activity of a feature, and hence the total size of a Task Measure a product designer's capacity Played a Brainstorming game called Crazy 8’s We focused our brainstorming exercise (Crazy 8’s) on how to determine scope, size and capacity. Crazy 8’s is a really fun exercise to get everyone to put their 8 ideas from their head onto a single sheet of paper. Everyone shared their ideas and together agreed on which idea, or combination of ideas, to move forward with.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620432133776-WWHI8MCWR9Z1D1FEDYK4/XD-PM_ApproxSizingCards.jpg</image:loc>
      <image:title>XD-PM Process Improvement</image:title>
      <image:caption>Approximate Task Sizing Chart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620587181617-DBD80YUUEIYT8QX2ISE7/TFS_Task.jpg</image:loc>
      <image:title>XD-PM Process Improvement</image:title>
      <image:caption>TFS Task Details</image:caption>
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      <image:title>XD-PM Process Improvement</image:title>
      <image:caption>TFS Dashboard</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620432167272-GAF37JGTVWFV5HW7ZA4Y/XD-PM_SizingCards.jpg</image:loc>
      <image:title>XD-PM Process Improvement</image:title>
      <image:caption>Task Sizing Cards</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/1620433499063-5203WLNJO1ZOVRCS3QN6/XD-PM_Adoption.jpg</image:loc>
      <image:title>XD-PM Process Improvement - Develop and Adopt</image:title>
      <image:caption>Results New sizing methodology and tools, like Task Sizing Chart &amp; Cards, to help designers determine level of effort. All XD work will be tracked as TFS Tasks, which will capture the size of each task, used to help measure and track product designer’s capacity. Designers have a set capacity of 200 hours for a 10 week period. We can confidently accept (or decline) new work with clear understanding of scope and capacity. Since its inception at the beginning of 2020, it has streamlined the XD-PM working relationship by causing less friction and frustration when assigning and accepting new work, since XD is now considered &amp; included during new business cases and projects. One year later, we have extended the functionality of TFS to capture other XD Tasks that are internal to XD and not related to product/feature work. This helps each product designer more accurately know their full capacity (8 hours per day, not just 4) across all tasks they are working on.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.martygoodmanux.com/sap-rao-innovation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-30</lastmod>
    <image:image>
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      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project</image:title>
    </image:image>
    <image:image>
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      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Discovery</image:title>
      <image:caption>When I joined the team, Discovery Phase was complete. Customers and personas had been identified and an initial vision for the product was defined. The vision was to create a retail execution product that helped Key Account Managers to 1. recommend the best actions to take to increase revenues from promotions, and 2. allowed them to perform those actions. However, there was an existing retail execution product in SAP, owned by another business unit, that had the same functionality of part 2. performing actions, but not part 1. recommending actions. So, we aligned with that business unit and created a roadmap to move forward together, focusing on part 1 and letting them focus on part 2.</image:caption>
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    <image:image>
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      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Product Vision</image:title>
      <image:caption>I facilitated a card sorting workshop to align on a new vision for our product. Our new vision became to create an unparalleled recommendation engine that leverages data to connect teams via a modern UI to drive revenue for promotions.</image:caption>
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    <image:image>
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      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/40971d3e-d343-4eed-b40a-8a679dee2dae/Promo+Compliance.png</image:loc>
      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/16cbc9b7-4a76-492b-926e-0b34b606f8e8/SnagitImages_14.png</image:loc>
      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - By having the data to know which stores to target a promotion to, the KAM can preemptively inform the Sales Rep to visit the store and work with the Store Manager to sell-in the promotion. Thereby increasing the chances of reaching the target revenue goals set.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/8767366c-8d7e-4fc9-917a-64f65052d30b/Promo+Sell-In.png</image:loc>
      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/5e74e7f6-4f83-46e0-8b27-a51a54f3b2b5/SnagitImages_23.png</image:loc>
      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/ba4cf3dd-d2e8-4a6b-b420-8d0a59ed6e0f/Promo+Tablet.png</image:loc>
      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - The Sales Rep can also view the potential sell-in data and expected uplift revenue data on their tablet, to help make the case to sell-in the promotion.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/609194ec6dae4b4781f37d6b/5feeef26-b64b-4d7d-9dde-2140766d6085/Promo+Revenue.png</image:loc>
      <image:title>SAP Retail Activity Optimization (RAO) Innovation Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martygoodmanux.com/geyserdata-design-system</loc>
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    <lastmod>2025-09-05</lastmod>
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    <lastmod>2025-08-27</lastmod>
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      <image:title>Design Work - Geyser Data Design System</image:title>
      <image:caption>Built and scaled a comprehensive Figma design system from scratch during a major product transition, driving faster iterations and more efficient developer handoffs. As the sole UX designer, I established design consistency across the archival data storage platform, helping the team deliver more quickly and contributing to winning new customers.</image:caption>
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      <image:title>Design Work - SAP Retail Activity Optimization (RAO) Innovation Project</image:title>
      <image:caption>Led UX research and design in a cross-functional squad to innovate for consumer product goods customers. By leveraging data-driven insights, we optimized customer activities to increase revenues and efficiencies with up to 80% time savings, validating new product concepts that addressed real business needs.</image:caption>
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      <image:title>Design Work - Mitchell Claims Examiner Portal (CEP) Redesign</image:title>
      <image:caption>Directed a six-person design team in a full-scale redesign of over 80 features, setting a new standard for future redesigns. Introduced innovative processes and designs, streamlining workflows and improving user experiences for claims examiners, and released to multiple elated customers.</image:caption>
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      <image:title>Design Work - XD-PM Process Improvement</image:title>
      <image:caption>Spearheaded process improvement between Experience Design and Product Management teams. The result was the creation of a new, formal framework that provided greater visibility into the XD team's workload, improved capacity planning, and ultimately increased collaboration and reduced friction with our product management counterparts.</image:caption>
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    <lastmod>2020-05-20</lastmod>
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      <image:title>Portfolio 2 - Project Six</image:title>
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      <image:title>Portfolio 2 - Project Six</image:title>
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      <image:title>Portfolio 2 - Project Six</image:title>
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      <image:title>Portfolio 2 - Project Six</image:title>
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    <lastmod>2020-08-27</lastmod>
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      <image:title>Portfolio 2 - Project Five</image:title>
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      <image:title>Portfolio 2 - Project Five</image:title>
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      <image:title>Portfolio 2 - Project Five</image:title>
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      <image:title>Portfolio 2 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio 2 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio 2 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.martygoodmanux.com/portfolio-2/project-seven</loc>
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    <lastmod>2021-05-04</lastmod>
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      <image:title>Portfolio 2 - Project Seven - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio 2 - Project Seven - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio 2 - Project Seven - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.martygoodmanux.com/portfolio-2/project-three-ssh2l</loc>
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    <lastmod>2020-05-20</lastmod>
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      <image:title>Portfolio 2 - Project Three</image:title>
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      <image:title>Portfolio 2 - Project Three</image:title>
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      <image:title>Portfolio 2 - Project Three</image:title>
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      <image:title>Portfolio 2 - Project Three</image:title>
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      <image:title>Portfolio 2 - Project Three</image:title>
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      <image:title>Portfolio 2 - Project Three</image:title>
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      <image:title>Portfolio 2 - Project Three</image:title>
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  <url>
    <loc>https://www.martygoodmanux.com/portfolio-2/project-two-rsgzk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 2 - Project Two</image:title>
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    <image:image>
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      <image:title>Portfolio 2 - Project Two</image:title>
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      <image:title>Portfolio 2 - Project Two</image:title>
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      <image:title>Portfolio 2 - Project Two</image:title>
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      <image:title>Portfolio 2 - Project Two</image:title>
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      <image:title>Portfolio 2 - Project Two</image:title>
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    <loc>https://www.martygoodmanux.com/portfolio-2/project-one-ssf78</loc>
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    <lastmod>2020-05-20</lastmod>
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      <image:title>Portfolio 2 - Project One</image:title>
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